Buyer beware. And Trade industry to...
I guess right now trade groups responsible for making everyone's favriote product High Fructose Corn Syrup (HFCS) are petitioning the FDA to let them relable it "Corn Sugar."
Sounds safe and wholesome... No?
I think it may backfire on them. There is currently a whole movement of people backing away from corn, concerned about GMOs. These people are considered more "fringy" by the food industry, as good sane normal food consumers know that nothing in your grocery store could possibly be bad for you (except Trans-Fats we are allowed to not like those now.)
There is a less fringy group worried about HFCS. But these people are informed enough to realize that the switch has been made and to start avoiding Corn Sugar as well. But now you have made "Corn" the first word of your product name. You might get these middle income, intelligent, active individuals to start thinking more about the "Corn" itself.
I think people who avoid HFCS now will avoid Corn Sugar starting the day it comes out, and maybe Corn chips, Corn Meal, and other Corn products will take the brunt.
Remember, industry, people today are more informed then ever before and people will know, nothing has changed, but the name....