Buyer beware. And Trade industry to...
I guess right now trade groups responsible for making
everyone's favriote product High Fructose Corn Syrup (
HFCS) are petitioning the
FDA to let them relable it "Corn Sugar."Sounds safe and wholesome... No?
I think it may backfire on them. There is currently a whole movement of people backing away from corn, concerned about
GMOs. These people are considered more "
fringy" by the food industry, as good sane normal food consumers know that nothing in your
grocery store could possibly be bad for you (except Trans-Fats we are allowed to not like those now.)
There is a less
fringy group worried about
HFCS. But these people are informed enough to realize that the switch has been made and to start avoiding Corn Sugar as well. But now you have made "Corn" the first word of your product name. You might get these middle income,
intelligent, active
individuals to start thinking more about the "Corn" itself.
I think people who avoid
HFCS now will avoid Corn Sugar starting the day it comes out, and maybe Corn
chips, Corn Meal, and other Corn products will take the brunt.
Remember, industry, people today are more informed then ever before and people will know, nothing has changed, but the name....